Have you ever visited a small small yellow store and smelled of fresh waffles? Most likely you were with The Belgian Waffle Co. A large number of Indians frequent this establishment as a fast, hot and delicious dessert food manufacture.
It may appear large and challenging to start a Belgian Waffle franchise. However, when you become part of a brand that already has fans, it becomes less difficult. That’s what a franchise does. This article discusses The Belgian Waffle franchise cost. We discuss the amount of funds required and the amount of funds you are able to earn.
To begin with, we shall see why a dessert business is a good time to start in India.
- The Indian dessert business is expanding at a rapid pace. Analysts indicate that it is going to increase over 19 percent per year. An increased population is spending money on desserts.
- The fast food restaurant business such as The Belgian Waffle Co. is on fire. It will exceed 60,000 crores in India in 2025.
- Belgian Waffle Co. is a highly successful company. It operates over 550 outlets in more than 160 cities of India. This demonstrates that the brand is formidable and the entire population of the country loves its food.
This guide will provide you with a concise and clear picture of how you are going to open your own Belgian Waffle Co. store by the year 2025.
A History of The Belgian Waffle Co.
Belgian Waffle Co. (or BWC) transformed the way Indians consume waffles. Prior to the BWC, waffles were costly and not commonly found other than in upscale cafes. BWC turned them into something simple to purchase, low Belgian Waffle franchise cost and something to have as a quick bite.
History
The Belgian Waffle Co. was launched in 2015. The simple idea was of a young entrepreneur Shrey Aggarwal and his uncle Alok. They wanted to offer hot and fresh waffles to Indians as something to eat on the go.
They established a small kiosk in Mumbai. The idea was very popular! They were fond of the waffle sandwich or Waff -Wich, which is very convenient to carry and consume on the go. The batter lacked eggs and thus it was suitable for a large number of vegetarians in India.
Out of that one store the brand expanded rapidly. Their model was through franchising where the stores BWC were opened by other owners. This assisted them in the rapid spread throughout the nation. Belgian Waffle Co. can be found today whether it is a big city, a small town or even in an airplane or a metro station.
Business Model & USP (Unique Selling Proposition).
What is unique about The Belgian Waffle Co.? Their success is informed by a couple of clever conceptions that inform their business model and USP (Unique selling proposal). A Belgian Waffle franchise business is unique in terms of a USP.
- On-the-go concept: The primary product is the Waff-Wich, which is a waffle cut in half with fillings such as a sandwich. It is not a mess and can be eaten anytime and anywhere. No plate or fork is needed. It’s perfect for busy people.
- Affordability: BWC uses waffles to keep the prices low. A student is free to have one after school or a family can do it without a great expense. This makes it appealing to a large number of customers unlike costly dessert joints.
- 100 % vegetarian: The waffle batter contains no eggs. In India, a good number of the population is vegetarian hence this is a good decision. Anybody is able to enjoy the products.
- Straight forward menu: They do not sell a lot of things. Their specialization is on waffles, pancakes, and shakes. This makes work in the kitchen simple, less waste and quality is maintained.
- Good brand identity: You can notice a store of the Belgian Waffle Co. even when you are miles away. There is no difference in the bright yellow and black colors, simple logo, and clean appearance. This good branding creates trust regardless of the location.
Belgian Waffle Franchise Models
Belgian Waffle Co. understands that the store in a huge shopping mall cannot be the same as one in a quiet street in a neighborhood. Due to this they have a number of franchise models. This will allow you to select the one that fits your budget and your preferred location. We can consider their key models which are likely to remain in 2025.
1. The Kiosk Model
Consider the Kiosk Model as a miniature-sized, tight, and highly effective takeaway counter. This is the model that is most commonly seen and most popular.
- Area: It requires a very small space, normally between 100 to 150 square feet. That is approximately the size of a tiny bedroom.
- Location: This model works well in locations that experience heavy traffic- people passing by. Imagine food courts in shopping malls, in metro stations, in airports, the ground floor of office buildings or in the neighbourhood of colleges.
- Focus: The principal focus is on takeaways. No sitting place, or perhaps two high stools. Individuals take their waffle and depart.
- Investment: Due to a small space and the lack of furniture to sit upon, the investment in the given model is smaller.
- Example: Consider a small, open store in a corner of a food court of a mall. It possesses an equivalent, the waffle makers, a fridge, and two or three employees. That is an ideal Kiosk Model.
2. The Studio or Cafe Model
The Studio or Cafe Model is a little larger. It is not really a fast-food outlet but rather, a mini-cafe where the customers are able to sit and have a bite of their dessert.
- Area: This model requires a bigger area that is usually 200 to 400 square feet.
- Location: This would be best on high-street markets, residential neighborhoods with large families or areas where individuals enjoy spending time with friends.
- Focus: This model is a combination of takeaways and a comfortable meal. It possesses a small sitting area that has tables and seats of approximately 10-15 persons.
- Investment: The investment is greater than the Kiosk Model. Granted, you will have to pay more on renting the larger room, and you will also have to invest in the furnishings, such as tables, chairs, and improved lighting to make the place look nice.
- Menu: The menu can be a bit larger than the kiosk, maybe with more beverages or special combinations to people who are going to eat in.
- Example: a small store in a busy street on the market with windows made of glass, a couple of colored tables inside, and some music on. There are friends who are seated and conversing about waffles and shakes. That’s a Studio Model.
It is up to you to decide what model to go with based on your budget, the place you are targeting and the type of customers you are targeting.
Why Choose Belgian Waffle Franchise?
Among the number of food business choices in the market, why should you choose The Belgian Waffle Co.? The benefits of opening a franchise with them are numerous and in case you are a newcomer to the business world, it is better to do it.
Good and Catchy Brand Name:
The Belgian Waffle Co. is a household name of waffles in India. There is no need to end up spending a lot of time and money to explain to people what you are selling. Individuals are already familiar with the brand, its quality, as well as its taste. This implies that your customers will be walking into your store on the first day.
An Established Business Model:
It is not a first-time experiment. The company has more than 550 stores, so they have determined what works. The system includes all the information: how to prepare the best waffle and how to control your stock. You need only to take their time-tested scheme. This minimizes the risks that normally accompany the establishment of a new business.
Full Training and assistance:
To operate a BWC franchise, you do not need to be a cook or a business guru. Your staff and you are fully trained by the company. They train you on all matters: the equipment, the menu items, how to deal with customers, and how to deal with daily accounts. They also assist you to establish your store and even after the establishment of your store.
Efficient and Uncomplicated Operations:
The menu is narrow and this makes operations of running the kitchen very easy. Cooking procedures are not complex. The batter is premixed by the company and therefore has the same taste anywhere. This simplicity implies that you will require fewer employees, and day-to-day management will become a lot easier.
Low Food Wastage:
Wasting of unsold food is a key cause of loss in the food business. BWC’s model helps reduce this. The waffle batter is prepared in small batches on demand. The shelf life of most of the toppings and ingredients is long. This intelligent thinking safeguards your profit.
Belgian Waffle Franchise Cost in India (2025 Breakdown)
The next question is the most significant one, how much does Belgian Waffle franchise cost to open a franchise of a Belgian Waffle Co.?
Depending on the city, location and size of the store, the total investment may vary. A store situated in an ideal location in Mumbai will be more expensive as compared to a store situated in a small city such as Lucknow or Jaipur. In the case of 2025, we anticipate a minimal growth out of the present expenses because of inflation and an increment in material prices.
| Item | Typical Cost (₹) | Notes / Range & Variation |
| Franchise / Brand Fee (one-time, non-refundable) | ₹3,50,000 ‐ ₹5,00,000 | Commonly ~ ₹3.5 lakhs for kiosk and ~ ₹5 lakhs for cafe. Theopinionatedindian+3LIC Merchant+3wantthatfranchise.com+3 |
| Outlet Setup / Interiors / Store Fit-out | ₹8,50,000 ‐ ₹13,00,000 | Includes interior décor, ceilings/floors, furniture, signage, branding etc. Higher cost for cafes with sitting. Growkitchen+3wantthatfranchise.com+3Theopinionatedindian+3 |
| Equipment & Appliances | ₹2,00,000 ‐ ₹5,00,000 | Waffle machines, refrigerators, freezers, POS etc. www.Franchisehurt.com+3Business Scroller+3BestFranchiseconnect+3 |
| Initial Inventory / Working Capital | ₹50,000 ‐ ~ ₹2,00,000+ | Stock of batter, toppings, packaging + funds for first operations etc. BestFranchiseconnect+3Marketing Hack4u+3Business Scroller+3 |
| Security Deposit | ~ ₹1,50,000 | Refundable deposit for the premises in many cases. wantthatfranchise.com+2in.franchisegoal.com+2 |
| Other Costs (Signage, LED / Digital Panels, Travel, Training etc.) | Varies (~ ₹30,000 ‐ ₹90,000+ for panels; ₹35,000 ‐ ₹65,000 for travel/training) | Depending on outlet model. in.franchisegoal.com+2aftercolleges.com+2 |
| Royalty Fee (ongoing) | ~ 8% to 8.5% of monthly gross/net sales | Most sources say ~8-8.5%. in.franchisegoal.com+3BestFranchiseconnect+3wantthatfranchise.com+3 |
| Duration to Break-Even / ROI | ≈ 10-15 months | Depending on location, outlet model etc. Marketing Hack4u+2in.franchisegoal.com+2 |
| Total Investment (Kiosk-type outlet) | ~ ₹10,00,000 ‐ ₹13,00,000 | For smaller kiosk / take-away formats. LIC Merchant+2wantthatfranchise.com+2 |
| Total Investment (Cafe / Studio-type / larger outlet) | ~ ₹17,50,000 ‐ ₹20,00,000+ | Includes sitting area, larger space, more furnishing etc. Some sources put up to ~₹25 lakhs. |
The approximate investment required by a Belgian Waffle Co. franchise in this year will be between 12 Lakhs and 25 Lakhs.
The following table is a breakdown of the Belgian Waffle franchise cost of Kiosk Model and Studio Model. It is important to note that these are approximated figures.
Notable Considerations to keep in mind:
All the figures above are before GST. Most of the Belgian Waffle franchise will attract an extra 18 percent GST, particularly the franchise fee and equipment.
- Rent Deposit: This table does not cover the Belgian Waffle franchise cost of the rental security deposit of your shop. This may be a huge sum, which can be as much as 3-6 months of rent, depending on your landlord.
- Royalty Fee: You will also be required to make a constant Royalty Fee to the brand besides the initial investment. This is typically approximately 8 percent of your overall sales every month. This is the continuity Belgian Waffle franchise of the brand name and the assistance you get.
Profit Margin and Monthly Income of Belgian Waffle Franchise
Once you have invested your hard-earned money, you would wish to know the amount of profit you can make. There are numerous factors that determine the profitability of your Belgian Waffle franchise, such as where your store is located, the number of customers that you attract, and how costly you manage to run your store.
We have to deconstruct the profit calculation in simple terms.
- Gross Profit Margin: This is the profit obtained by selling the food. It is the margin between the selling price and the Belgian Waffle franchise cost of production of the item. In the case of The Belgian Waffle Co., the price of a single waffle ingredients is not very high. The gross profit margin is also quite healthy ranging between 50% to 65.
So, on a 1 waffle, the gross profit is made on the chocolate, toppings, packaging, and the batter itself is 60, and you are selling the waffle at 150, then the gross profit on a single waffle is 90.
- Net Profit Margin: This is your actual profit in your pocket. It is the remaining of what you have left after paying all your monthly operational Belgian Waffle franchise cost out of all your gross profit. These are the rent, salaries of the staff, electricity and water charges, marketing, and royalty payment to the company. A properly operated Belgian Waffle franchise has an average net profit margin of 15-25 percent of your total sales.
Return on Investment (ROI):
ROI informs you of the time period it will take to break even on your start-up capital. Assuming that you have invested 16 Lakhs in total and about 1.2 Lakhs in monthly profit, then you can break even and make your full investment back in 13-14 months. As a rule, the projected ROI of a franchise of the Belgian Waffle Co. is 18 to 30 months (1.5 to 2.5 years).
The Belgian Waffle Menu Overview
The secret that made BWC a successful company is the simple but tasty menu. It is made in a way that it can be ready within a short time and the customers do not need to wait long.
- Classic Waffles: They are the perennial favorites. They have simple and traditional toppings such as Maple Syrup, Honey or Melted Belgian Chocolate.
- Chocolate Waffles: It is the most popular one. Different types of chocolates such as Nutella, dark chocolate, milk chocolate or white chocolate are loaded into waffles. Others that are famous include, Naked Nutella, and Chocolate Overload.
- Waff‑Wich: The star product! It is a waffle sandwich which is served with different fillings. It’s easy to carry and eat.
- Pancakes: They have mini pancakes in addition to waffles. These are tiny, fluffy pancakes, which can be topped with any topping of your choice, and they are better shared.
- Shakes and Beverages: To accompany the sweet waffles, they offer various thick shakes, coolers and coffees. Their shakes are also popular such as the Oreo Shake or the Kit-Kat Shake.
- Savory selections: They have also introduced savory waffles in some of their stores that are not sweet. They can be filled with cheese or pizza toppings, something that will appeal to people who do not have a sweet tooth.
The menu has been cleverly crafted to attract all people and not just the youth and families.
Location and expansion opportunities.
Belgian Waffle Co. already enjoys a good presence in India. Their yellow store fronts are located in nearly all big metropolitan cities such as Mumbai, Delhi, Bengaluru, Chennai and Kolkata. They also enjoy high popularity in the Tier-2 cities such as Pune, Ahmedabad, Hyderabad and Chandigarh.
The new franchise owners have a real opportunity in 2025 in:
- Tier 2 and Tier 3 Cities: Smaller cities are experiencing a rapid increase in the demand of branded food experiences. The individuals in such cities have increased purchasing power than ever and seek quality brands. BWC franchises in Nagpur, Indore, Vizag or Coimbatore city would be highly profitable because there may not be much competition.
- Even in a big city, there are numerous untapped locations: There are numerous untapped locations even in a big city. Consider new residential complexes, business parks, residential places near universities and coaching centers, and tourist destinations.
- Travel Hubs: It will be an ideal place to have a kiosk model such as airports, railway stations and major bus stands. Tourists are usually seeking a fast, nutritious snack and BWC perfectly suits them.
How to Apply for a Belgian Waffle Franchise: Step-by-step guide
In case you feel that this is the right business to do, the second step is to apply. It is not a complicated or non-professional process.
An easy, stepwise procedure to be followed is as follows:
Step 1: The first step involves visiting the official site.
Go to the official site of The Belgian Waffle Co. Find a section that is called Franchise Application, Partner with Us or own a store. Here is where all the official information can be found.
Step 2: Complete Franchise Application Form.
There is an online application or inquiry form in the franchise page. Fill in your basic details. This usually includes:
- Your full name
- Contact number and email address.
- The location in the city and state that you would like to franchise.
- Your overall investment capacity or budget.
- Complete all the information and send the form.
Step 3: First Interview with the Brand.
Once you have filled the form, The Belgian Waffle Co. franchise development team will go through it. They will get in touch with you in either a phone call or email in case your profile appears to suit. They will elaborate further on the brand, expectations as well as provide answers to any preliminary questions you may have.
Step 4: Location Finding and Finalizing.
This is a very important step. You should identify a good location of a store. The location requirements to the company are specific to the size of the shop and the foot traffic. You can recommend one where you have in mind, or they can assist you to locate one. After short listing a location, they will visit and survey the location to see whether it is worth it.
Step 5: The Legal Agreement Signing.
Thereafter, you will sign the franchise agreement after the place has been agreed upon and you are good to go. It is a legal document which enumerates all the terms and conditions of the partnership. Read it, and, where you can get a lawyer, have him go over it. It is also at this point that you are required to pay the franchise fee.
Step 6: Store Set up, Hiring and Training.
Once the contract is signed, actual work starts. The Belgian Waffle Co. team will also provide you with the entire store design and layout. You will get an interior contractor who will do the interior work as per their instructions. You will also be assisted by the company to have all the equipment needed. Meanwhile, you will employ your employees, and you and your employees will get extensive training by the brand.
Step 7: The Grand Opening!
You have your store ready, the first stock is delivered and your employees are trained and now it is time to have the grand opening. The support team of the company will normally be available to assist you in the initial few days of operation to ensure that everything is going on well.
Contact Information of Belgian Waffle Franchise.
In order to obtain the most relevant and current information, one would be better off calling the company. Their official franchise inquiry contact information will be as follows:
The Belgian Waffle has an official Web site available at:
TheBelgianWaffle Company, Inc. Franchise Inquiry Email: franchise@thebelgianwaffle.co
BWC Foods Pvt. Ltd. 7 th floor, Vaman Techno Centre, Marol Makwana Road, Andheri (East), Mumbai – 400059, Maharashtra, India.
Their website has a form that is always better to fill as it is the official medium of new franchise application.
Conclusion
Being an entrepreneur is a significant step, but with the option of a Belgian Waffle franchise cost such as The Belgian Waffle Co. it may be easier to start a business and have a much more fulfilling experience.
You are the boss of yourself, but a part of a big successful family. The brand has a product that all people love, a business model that works and supports its partners. The required investment is moderate in the case of the food industry, and the chances of constant income are great.
As it keeps growing and gaining popularity, particularly in new and emerging markets in India, 2026 will be a good year to invest in the sweet success of The Belgian Waffle Co. When you are passionate, when you are in the right place and when you have the necessary capital, your future might be to start a business with bright yellow waffles.
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FAQs
1. What is the total amount of money required to start a Belgian Waffle franchise?
In the case of 2025, the estimated total investment in a Kiosk Model is 13 Lakhs to 18 Lakhs and Studio/Cafe Model is 20 Lakhs to 27 Lakhs. This consists of franchise fee, store establishment, equipment and initial working capital.
2. Am I supposed to be experienced in the food business in order to secure a franchise?
No, there is no requirement of experience. The Belgian Waffle Co. has partners who are passionate and committed. They offer full training in all the areas of operating the business including making waffles and running the store.
3. Is it possible to have more than one Belgian Waffle store?
The company does permit multi-unit franchising, yes. A lot of successful franchise owners begin by having a single store and then after some time of successful operation of the store they establish additional stores in other places.
4. Does The Belgian Waffle Co. assist in the search of a good location?
Although the franchisee has the main role of identifying a location, the company has an expert team that provides ample assistance. They will advise you on what kind of place to seek, and will make a final survey to give you the go-ahead on the location before you make it final.